As someone who studied in biochemistry, I've always had the impression the organic food industry was Apple-like marketing at best (charge outrageous prices for products that are debatably worse than the competition), but this video (turn on the captions unless you're Dutch, of course) just showed how brainwashed some people can be. Seriously, organic food is so not-superior to any other food that one can pass off McDonald's - FREAKING MCDONALD'S - as organic food by just saying it is. "Organic food is tastier, it's better for your health, you're a fool if you don't eat some", they say. Well, I think we have at least some evidence that it's not the second coming of Jesus.
Side note: To be fair, I'm not sure what kinds of recipes Dutch McDonald's use, because it's clear that they vary depending on the country. My parents who went to Boston this summer told me American McDonald's tasted like garbage compared to Canadian McDonald's, so something to keep in mind.