If you ever wanted proof of this civilization's utter lack of intellectual depth, look no further than the need for something as mind-(and body too, as an added bonus!)numbingly dumb as the ice bucket challenge to raise some money for charity. Somehow it's what's needed to raise awareness for a disease no one ever talks about on so much as an occasional basis. The worst thing about it is that for the most part, this is more of an attention-whoring exercise rather than a genuine attempt at helping out charity. But hey, the Facebook generation is just one giant clusterfuck of a popularity contest, so why am I surprised? And for that matter, out of all the A-list celebrities that did it, just how many actually gave enough of a shit about ALS to tell people how and where to donate for it? Yep, this is all one big fad that's going to peter out in the near future, and everyone will go back to not giving a fuck about ALS until they start pushing up daisies.
Oh, and don't even get me started on "forcing" other people to do the challenge and/or donate. The most important thing about charity donations is that they come from the heart, because the person genuinely wants to donate. Pressuring people into donating money to charity is just about the lowest possible thing that involves the word "charity". It's like this whole thing was carefully crafted down to the smallest detail to make me hate it despite essentially being a charity fundraiser.